Benefits Of Owning Premium Domain Names
1. BRAND RECOGNITION
Domains are deemed “premium” and expensive if they are memorable, and easy to spell; two branding elements that are normally very expensive to acquire. Also with premium domain names like cheapwines.com, cars.com, meat.com, etc., you don’t have to guess what you will find; the domain makes the value proposition clear. This saves brands from having to invest significant amounts of money and time branding in order to shape the users perception around your offering.
2. INSTANT TRUST AND AUTHORITY
Premium domains also give customers a sense of trust and authority. Users will, for instance, have more trust in doing business with www.Cars.com versus www.Find-Cars-Online.us. This gained trust is mostly due to the fact that today’s online shoppers generally understand domains like Cars.com are rare and expensive; fly by night operations are not run on such an expensive property. This trust and authority directly influence users purchase decisions leading to a higher conversion rate. Best of all trust flows into other marketing aspects like email and display as the domain is at the base of those efforts.
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